WHY WE WIN

Blue Collar Wipes are made for sweat, grit, long days, and quick cleanups — with material designed to perform during use and break down after.

One Wipe.
More Moments.

Bathroom. On the go. Workday. Weekend.

BATHROOM AND GUEST BATHROOMS

TRAVEL AND GYM BAGS

CAR AND SHOP

HUNTING, FISHING, AND GOLF

WORK DAY CLEAN UPS

BUILT FOR THE JOB. ENGINEERED FOR THE FLUSH.

The difference between a wipe that feels good in your hand — and one designed to behave responsibly after use. We evaluate our wipe material using recognized flushability test methods that look at the real things that matter. Most wipes talk about what is in the liquid. We focus on how the wipe performs in the real world and after flushing. Blue Collar Wipes are engineered as a true multipurpose wipe without compromising flushability standards.

BLUE COLLAR WIPES

vs our competitors

THE NITTY GRITTY

TOILET PAPER

❌Dry

❌Breaks apart easily

❌Limited effectiveness in sweat & grit

BCW

✅Cloth-like strength

✅Actually removes sweat and grime

✅Leaves you feeling clean

TYPICAL FLUSHABLE WIPES

❌Market “99% water”

❌Focus on scent and softness

❌Built to stay intact

BCW

✅Material-driven design

✅Tested for disintegration behavior

✅Built to perform and break down

The Key Difference: Material Engineering

Many brands highlight that their wipes are mostly water. That refers to the liquid, not the wipe itself.
Blue Collar Wipes are built with a fiber forward, plant based substrate designed to deliver greater durability for real world use, reliable performance outside the bathroom, and material designed with breakdown performance in mind. This is what allows our wipes to function as more than just a hygiene product.

From One Lane Product

to Multipurpose Solution

Typical wipes are positioned as a one lane bathroom product focused mainly on comfort and skin feel. Blue Collar Wipes expand the role of a flushable wipe by combining strength for tougher cleanup situations, versatility across environments, and responsible flushability design. We are not just replacing toilet paper. We are elevating what a wipe can do.

Why This Matters to Retailers

Blue Collar Wipes help grow the category by serving more use occasions, including work and trade environments, travel and vehicles, and outdoor use. That broader functionality supports incremental usage, not just brand switching.